Services are very different from products and bring with them a whole different economic logic something that is often under appreciated and that we are still trying to make sense of in the science and design of services.
As we shift from a linear to a nonlinear economic model the circular economy is enabling an ocean of new value opportunities, value is shifting from forming part of a linear value chain to closing loops.
What is an economy? Is it things, stuff like cars, houses, washing machines and computers? Or is it services? The function of those things, payment services, cleaning services, heating, communication etc.
Dematerialization refers to the absolute or relative reduction in the quantity of materials required to serve economic functions in society. The UNEP defines it as such”the reduction of total materials and energy throughput
Humans design things, we build systems with the available resources, scientific knowledge and engineering know-how to make our lives better. We experiment test ideas and options keeping the ones that work
Short image and text video explaining the water crisis through numbers. Earth has an estimated 1.4 billion cubic km of water. But most of it is in the oceans, less than 1 percent of it is liquid fresh water
Water which can easily be seen as the most valuable resource on Earth is in many places treated as if it did not have any value at all. But the scarcity of water globally - where and when it is needed - is an increasing economic reality that will likely change the nature of the value we ascribe to water in the coming decades.