The classical understanding of rhetoric is as the study of how messages influence people; it focuses on the development and communication of knowledge between speakers and listeners. Rhetoric in its basic form is about the effective presentation of an argument to a particular audience where one holds in mind the audience and crafts one’s words and message to make them most relevant to that particular audience. In its highest form rhetoric is about the art or skill of speaking or writing formally and effectively, especially as a way to persuade or influence