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The services revolution is an economic paradigm shift that moves the focus of economic activity from the provision of discrete products and technologies to providing end-users with integrated services; called product service systems. Within this paradigm, the focus is on the end user and providing them with a seamless service experience instead of a one-off product. The result of this for businesses is a much more sophisticated business and marketing model built around services instead of products that adds value and differentiation and is aligned with the dominance of the services sector within post-industrial economies.