Groupthink is a social and psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Group members try to minimize conflict and reach a consensus decision without critical evaluation of alternative viewpoints by actively suppressing dissenting viewpoints, and by isolating themselves from outside influences. Groupthink results in a dynamic where the more people that believe in an idea or opinion the more of an attraction this places on others to also believe in it. Out of this we can get the “emperor’s new clothes” phenomenon, where people are simply believing in something because everyone else is also and no one wants to question the group consensus.