Heuristic

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A heuristic is a type of cognitive shortcut that reduces the amount of thinking required by employing rules of thumb that are subconsciously applied. Often heuristics enable the arrival at a conclusion rapidly with little cognitive demand; only a little accuracy is sacrificed for the efficiency in decision making. However heuristics are not strictly logically correct, which means that some of the time they can lead to incorrect conclusions without the individual being aware.

2016-09-02T22:48:27+00:00